Beach Towns.

There are a lot of reasons West Michigan stands out as an incredible place to live. See why people are coming from all over to be a part of the Smart Coast community.


Located in the heart of Allegan County, the City of Allegan is a suburban small town of homeowners. Ranked in the top 30% of places with the Lowest Cost of Living in Michigan and the top 20% for most diverse places to live in Michigan.


With luxurious housing options for families and young professionals alike, a thriving collegiate atmosphere and keen attention to sustainable business, Allendale is a growing focal point for regional development.

  • Home to one of the top ranked regional public universities (US News and World Report)
  • Helps the state lead the nation in national blueberry production
  • Most central location in Ottawa County


A strong agricultural community, Coopersville values local heritage and healthy living. It’s a great community for young professionals or new families.

  • Maintains a historic rail system with vintage locomotives
  • Dozens of small family farms and large manufacturing facilities
  • Annual Summerfest brings entertainment and fun
  • 20/20 Community- twenty minutes to city nightlife and twenty minutes to the lakeshore


Located on the West Michigan Coastline, Fennville is a place to grow. Farmland covers much of picturesque Fennville while a quaint downtown filled with farm-to-table restaurants and boutique shops await.

Grand Haven

From the merry chime of the local harbor trolley to the cyclist lifestyle, the bright red lighthouse and yearlong parades and festivals, Grand Haven offers the seasonal perfection of lakeshore living—all close to thriving centers of business.

  • One of top 5 American Beaches (Good Morning America)
  • Over 100 miles of scenic bike trails
  • Coast Guard City USA
  • World’s largest musical fountain

Grand Rapids

A beautifully revitalized city, Grand Rapids brings culture, summer swing dancing, eateries and leading advancements in business practices to the whole state. It also plays host to nationally headlined speakers, conferences and bands. 

  • World’s largest public open art competition
  • Beer City, USA
  • 130 international companies
  • Best city to raise a family (Forbes)
  • 2nd largest city in the state
  • A TedX and Creative Mornings site for innovation and technology


A hub for design, furniture creation and strategic leadership throughout the region, Holland also boasts local brews, Hope College pride, summer festivals and the best beach volleyball courts on this side of West Michigan. 

  • Best Small City to Start a Business, 2019-2018-2017-2016
  • One of top 5 safest cities in the US (Forbes)
  • 2nd most philanthropic city in the country
  • 2nd happiest town in America (Well Being index)
  • Home to Tulip Time, an annual festival of national repute
  • Offers Windmill Island, the nation’s only working Dutch windmill
  • LEED Gold certified for the city’s green design


The rolling fields and large houses of Hudsonville make for a quiet and sweet community to settle down and raise a family, all near the energy of a big city and the relaxing beauty of the coast.

  • Michigan’s Salad Bowl
  • One of Top 50 school districts in the state (Niche)
  • One of the 200 best green cities in America (Country Home magazine)
  • Cost of living expenses well below national average


Perfectly located between Grand Rapids and Kalamazoo, the City of Plainwell is a friendly community within Allegan County. Ranked in top 100 safest places to live in Michigan

  • Top 12% of places with best public schools in Michigan
  • Top 15% of best places to raise a family in Michigan



For the quiet beauty of a lake town, Saugatuck is an ideal place to live. Beyond dunes, ferries, pubs and shops, the town brings a strong sense of community without sacrificing the peaceful rhythms of a small town.


  • #4 Coolest Small Town in America (Budget Travel)
  • One of the Top 10 Perfect Sleepy Beach Towns (Huffington Post)
  • “The Art Coast of Michigan” with dozens of galleries
  • Best Summer Weekend Escape (USA Today)


Come Feel the Zeel! Zeeland brings small-town charm with big town energy. Frequent downtown events draw the community together for celebrations throughout the year. Zeeland is a friendly and active community: fifteen minutes from the beach and fifteen minutes from Grand Rapids—the perfect in-between.

  • Spring Peddler’s Market downtown draws thousands each year
  • Critter Barn brings family fun
  • Bicyclists will enjoy Michigan’s Premier Twilight Criterium —The Zeeland Crit
  • Hosts an annual Sounds of Summer Concert series
  • Zeeland West High School football team nationally ranked (MaxPreps Tour of Champions)