Good Work.
Good Play.

About the Smart Coast

West Michigan is quickly emerging as one of the best places in the country to start a career, a life or a family. And along the lakeshore, the Michigan Smart Coast boasts company innovation, professional fulfillment and continual sources of weekend entertainment.

We're a region globally recognized for leadership in manufacturing, food production, engineering, design, agriculture, tourism, health care and sustainability. More importantly, when you look at cost of living and sense of community, the West Michigan coastline stands out as your smart choice.

Upcoming Events

HYP Poker Crawl

Downtown Holland
Beginning at 6pm, we’ll be visiting a different downtown bar/restaurant in the following order: City Flats Hotel, Skiles Tavern, Curragh, Our Brewing Company, and we will end the night with food at New Holland Brewing Company. At each location, you’ll be given a playing card to create your "poker hand." At New Holland Brewing, we’ll reveal our cards and determine who has the winning hand! Winner receives an embossed 2017 HYP Poker Crawl mug.

March 24 @ 6:00 pm

March 5x5 Night

Start Garden
On Tuesday March 28, 5 creators will pitch their ideas for a chance to win $5,000 – no strings attached. Presenting the ideas is only part of the night. Part two is at the reception to find out the winner. Have a glass of wine, talk about ideas. The opportunity to network is the whole reason we put on the event. Join us!

March 28 @ 5:00 pm

Drinks & Digital: Holland

Mactawa Ale Company
Connections over a few beers are our favorite. Social media managers, email marketers, bloggers, content creators, photographers – really, anyone interested in digital marketing and having a chat are always welcome at this ongoing and casual opportunity to connect with others. Collaborate. Discuss your latest campaign. Share tools. Geek out. Cheers. [Powered by Symposia Labs]

March 30 @ 4:30 pm


Collective Idea
Hackster-Holland is a group of individuals interested in tinkering with technology. We mess with microcontrollers such as the Arduino and small computers like the Raspberry Pi. We learn how to program them and connect them to each-other and the Internet. We connect to each other by sharing our knowledge through hands on experimentation, collaboration, education and partnerships.

April 4 @ 6:00 pm