Good Work.
Good Play.

About the Smart Coast

West Michigan is quickly emerging as one of the best places in the country to start a career, a life or a family. And along the lakeshore, the Michigan Smart Coast boasts company innovation, professional fulfillment and continual sources of weekend entertainment.

We're a region globally recognized for leadership in manufacturing, food production, engineering, design, agriculture, tourism, health care and sustainability. More importantly, when you look at cost of living and sense of community, the West Michigan coastline stands out as your smart choice.

Upcoming Events

Hands-On Engineering Event

Yanfeng Human Factors Research Lab
  Come see and experience how consumer trends and ergonomic studies influence engineering design. Join us for live demos, real-time research and a car simulator experience. The event is free but space is limited. Registration is recommended.

August 18 @ 4:30 pm

Holland Young Professionals August Unwind: Pigeon Creek Golf Course

Pigeon Creek Golf Course

Make new connections and friends over appetizers and drinks while enjoying the beauty of this golf course and playing some fun lawn games!

All young professionals and area interns welcome. This is a free event with complimentary appetizers.

We hope to see you there! No registration required - simply drop in!

August 25 @ 5:30 pm

Greater Ottawa County United Way Day of Caring

Different locations along Michigan’s Smart Coast
Individuals and teams: Join the Greater Ottawa County United Way on our Day of Caring as we make a difference in our community.

September 15

Soul Pose- Happy Yoga

Devos Place
From the makers of The Color Run comes Soul Pose–The Happiest Yoga on the Planet! Soul Pose is a blacklight yoga party, fun from start to finish. It’s less meditation, and more celebration. Get ready for one hour of fresh beats, body paint and dance breaks. Whether you’re a newbie or a yoga pro, all levels love it. Visit for more info.

September 24