Good Work.
Good Play.

About the Smart Coast

West Michigan is quickly emerging as one of the best places in the country to start a career, a life or a family. And along the lakeshore, the Michigan Smart Coast boasts company innovation, professional fulfillment and continual sources of weekend entertainment.

We're a region globally recognized for leadership in manufacturing, food production, engineering, design, agriculture, tourism, health care and sustainability. More importantly, when you look at cost of living and sense of community, the West Michigan coastline stands out as your smart choice.

Upcoming Events

Soul Pose- Happy Yoga

Devos Place
From the makers of The Color Run comes Soul Pose–The Happiest Yoga on the Planet! Soul Pose is a blacklight yoga party, fun from start to finish. It’s less meditation, and more celebration. Get ready for one hour of fresh beats, body paint and dance breaks. Whether you’re a newbie or a yoga pro, all levels love it. Visit for more info.

September 24

Play with Robots at JR Automation

JR Automation
Practicing engineers in West Michigan - Come collaborate at JR Automation Technologies! Get ready to watch robots think, solve, and create as they play Jenga and much more. Participants will also get the chance to interact with collaborative robots, iiwa and Yumi, and connect with talented engineers as they get a peek inside the world of innovative creation and automation. The event is free but space is limited. Registration is recommended.

October 6 @ 4:30 pm

ReThink West Michigan

The B.O.B.
Are you from West Michigan? Come socialize at the BOB on Thanksgiving Eve, with others who may be in town, and learn about career opportunities available on Michigan's Smart Coast.

November 23 @ 5:30 am