Good Work.
Good Play.

About the Smart Coast

West Michigan is quickly emerging as one of the best places in the country to start a career, a life or a family. And along the lakeshore, the Michigan Smart Coast boasts company innovation, professional fulfillment and continual sources of weekend entertainment.

We're a region globally recognized for leadership in manufacturing, food production, engineering, design, agriculture, tourism, health care and sustainability. More importantly, when you look at cost of living and sense of community, the West Michigan coastline stands out as your smart choice.

Upcoming Events

Smart Coast Engineers at LG Chem

LG Chem – Michigan
Calling All Engineers! Come explore engineering at LG Chem Michigan Inc on Thursday, April 20th from 4:30 pm - 6:30 pm Join us for: An inside look at the manufacturing facility (first come, first served) ​Updates on Li-Ion Battery Technology for xEVs​ Hands-on interactive experiments And see the vehicles powered by batteries and packs made right here! Snacks and beverages will be provided. Register Here

April 20 @ 4:30 pm

April 5x5 Night

Downtown Market Grand Rapids
On TUESDAY April 25th, 5 creators will pitch their ideas for a chance to win $5,000 - no strings attached. Presenting the ideas is only part of the night. Part two is at the reception to find out the winner. Have a glass of wine, talk about ideas. The opportunity to network is the whole reason we put on the event. Join us!

April 25 @ 5:00 pm

S3: Successes, Stories & Struggles

Hops at 84 East
With so many talented entrepreneurs here on the Lakeshore the Holland SmartZone wanted to help facilitate a low key monthly meetup for all of you to get together and share your stories, struggles and successes! Food will be provided and drinks will be available for purchase.

April 27 @ 5:00 pm

GHYP's April Networking Event

Haven Animal Hospital
Join us for our April Networking Event! Invite a friend or co-worker! Thank you to Haven Animal Hospital for being this month’s host! This month’s speaker is the West Michigan Environmental Action Council regarding the upcoming Grand River Clean Up event. RSVP via this event page or by emailing

April 27 @ 5:30 pm